On May 21, 2009 Beyú Caffé officially signed a lease to occupy 335 West Main Street, the historic Snow Building. The Snow building was built in 1933 and is considered to be an excellent location in the heart of downtown Durham, also commonly known as “five-points” due to the crossings of Main Street, Chapel Hill Street, and Morris Street.
The most pertinent question is, When Do We Open? As it currently stands, we have a projected “soft” opening date in the month of September, with our Grand Opening following 1 to 2 weeks after successful training. The next immediate obstacles we face deal with (1) the completion of our construction documents over the next 2-3 weeks, (2) bidding our project out to multiple construction companies and selecting a General Contractor to build Beyú Caffé, and (3) moving through the permitting process whereby we get approval from the city of Durham to build our coffeehouse, followed by a final inspection. We anticipate starting demolition and construction by mid-July.
I am proud and honored to announce that in April, BeyúCaffé secured a partnership with the Durham Performing Arts Center as its Official Coffee provider. As a vendor and the official coffee provider of DPAC, the facility currently purchases and serves our signature blend, Heart & Soul, at the concession stands during performances and private functions. Each coffee sleeve attached to a cup of coffee proudly displays our company’s logo and the slogan, “Official Coffee of [DPAC logo]” underneath. This relationship provides excellent exposure as we continue to build our company’s brand throughout the downtown Durham and surrounding areas.
Needing to see how our coffee was served at DPAC, I decided to take my wife to the India Arie and KEM concert on Mother's Day to celebrate our new addition to the family this summer (it's a girl). First, Laura Izibor and Kem gave an AMAZING performance, but it was equally great to taste a great cup of coffee at DPAC that night (and I don't think I was biased). Maintaining a premium quality product is essential, and it's rewarding to know that our affiliation with DPAC reflects our level of high standards. My wife and I had a beautiful time that evening at DPAC; and if you love coffee, grabbing a cup of Heart & Soul will only enhance your DPAC experience.
Beyu Caffe's ongoing marketing efforts and partnership with the Durham Performing Arts Center will be instrumental with pushing its retail been business. The company looks to begin our monthly subscription service this summer. We are truly thankful to our customers who have supported our ongoing efforts.
