Thursday, January 8, 2009

Our Coffee Beans are a Mega Hit!!

Beyu Caffe has seen tremendous success over the past month from its retail coffee beans, particularly our signature blend, Heart & Soul.

(ADVERTISEMENT: Making a cup of coffee at home can save you well over $500 a year...)

Ok, back to the post. The coolest thing about coffee is that it's a combination of both science and art.

The Science: Coffee comes from bright cherry plants where a small green coffee bean is located inside. The green coffee bean must be roasted at a temperatures above 400 degrees Fahrenheit (thus giving coffee its dark brown color).

The Art: Every coffee region that produces coffee has its own distinct flavor profile. For example Latin American countries are known to be bright or acidic, African coffees tend to be earthy with a full body, and Indonesian coffees tend to be heavy with chocolate undertones. The beauty of creating a great blend comes from finding great coffee from the different coffee regions, and mixing (or blending) the right coffees together to provide a desired result.

HOW did we develop & name our signature blend?

In case you're wondering, a group of 8 to 10 people came together to try freshly roasted coffees from around the globe, all in an attempt to develop the perfect blend. After the event, a coffee lover e-mailed us to say, "I absolutely LOVE your signature blend!!! I would call it Heart & Soul, because it has touched my very heart and my soul." - Nikeasha Nunn, GlaxoSmithKline

Hence, Heart & Soul became the official name of our coffee blend.


Well...if you LOVE coffee, I truly recommend you try our signature blend via online at www.beyucaffe.com. Feel free to check out some recent comments about our signature coffee blend, Heart & Soul (and no one was asked to provide feedback; these were independent comments given after trying our coffees) =D

"[Heart & Soul] was fantastic. We used it in the office and it was a hit."
- Rodney Allison, President, Property Advisory Service

"That's the best coffee my wife and I ever had. "
- Duane Marks, Chief Operating Officer, Blue Devil Ventures

"Dorian, we have fallen in love with the Hazelnut Frangelica blend. [My husband] likes ground, I want to grind my own. So I had to buy two pounds!"
- Bridgette Webb, Manager, Quintiles Transnational Corp.

" I love [Heart & Soul]...I finally got to drink some this morning and it was fantastic. It was rich and full-bodied without being too dark."
- Mark Branly, Managing Partner, Neural 9 Studios

Without Passion, It's Just Coffee...