Tuesday, May 12, 2009

The Official Coffee of DPAC

I am proud and honored to announce that in April, Beyú Caffé secured a partnership with the Durham Performing Arts Center as its Official Coffee provider. As a vendor and the official coffee provider of DPAC, the facility currently purchases and serves our signature blend, Heart & Soul, at the concession stands during performances and private functions. Each coffee sleeve attached to a cup of coffee proudly displays our company’s logo and the slogan, “Official Coffee of [DPAC logo]” underneath. This relationship provides excellent exposure as we continue to build our company’s brand throughout the downtown Durham and surrounding areas.

Needing to see how our coffee was served at DPAC, I decided to take my wife to the India Arie and KEM concert on Mother's Day to celebrate our new addition to the family this summer (it's a girl). First, Laura Izibor and Kem gave an AMAZING performance, but it was equally great to taste a great cup of coffee at DPAC that night (and I don't think I was biased). Maintaining a premium quality product is essential, and it's rewarding to know that our affiliation with DPAC reflects our level of high standards. My wife and I had a beautiful time that evening at DPAC; and if you love coffee, grabbing a cup of Heart & Soul will only enhance your DPAC experience.

Beyu Caffe's ongoing marketing efforts and partnership with the Durham Performing Arts Center will be instrumental with pushing its retail been business. The company looks to begin our monthly subscription service this summer. We are truly thankful to our customers who have supported our ongoing efforts.

1 comment:

Unknown said...

they should be serving a decaf blend, too! at a 9 pm intermission, i don't want 12 oz of caffiene. and i would be more likely to spend 3$ on that cup of brewed coffee if that beyu caffe coffee sleeve also had some sort of coupon for another coffee drink (once the caffe is up and running)...